The Challenge
My client was a former investment banker based in Hong Kong. Through online and in-person sessions, she hoped to spread knowledge with other women of how to build financial capital.
She aspired to reach a global audience with a brand experienced through multiple touchpoints.
What I did
Designed an interactive, multimedia online learning curriculum
Introduced the value of user research and usability testing
Recruited research participants in hard to reach demographics
Visual design, branding, and art direction
Created print marketing material and worksheets for in-person sessions
The Result
An interactive, multimedia online learning platform and a thriving global brand: www.heelsandyield.com
