UX designer & researcher
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Improving UX for both residents & City staff

The Challenge

Managing numerous stakeholders throughout our work including IT, Communications, San Jose 311 service owners representing five City departments, residents via Council offices, and a team of Google fellows on their own mission to rebrand My San Jose to San Jose 311.

What We Did

  • Led UI/UX improvements for the SJ311 website and mobile app through creating user flows, prototypes, usability testing, icon & label testing, user acceptance testing (UAT).

  • Led process improvement implementation for backend Salesforce staff-facing interface. Facilitated a co-creation workshop where staff co-designed and built new interface in real-time.

  • Enforced WCAG 2.0 AA level accessibility standards and City brand guidelines.

The Result

  • 56% decrease in number of anonymous reports via web. Anonymous reports complicate triaging for service requests and lead to more unresolved requests.

  • 21% decrease in number of "unable to locate" service requests on the backend for the illegal dumping team - from ~56 to ~44 per week.

  • 9% increase in average number of work orders distributed by one staff member per day. 

  • 43.3 vs 47.3 work orders distributed per day

 
 
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An example of a preference test conducted to decide on the most intuitively understood icons.

An example of a preference test conducted to decide on the most intuitively understood icons.

 
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We started by interviewing and shadowing staff

We began preparing for the workshop by shadowing staff while they dispatched on a typical work day. We also interviewed them for better contextual understanding of their pain points.

 
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We recorded a video of their screen while they dispatched

We learned that one work order requires anywhere between 2 to 5 minutes to process; they opened at least 6 tabs on their browser.

 
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Subject matter experts and a Salesforce developer watched the video footage together…

Watching the video together was critical for building alignment and momentum. We all understood the pain points together.

 
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Then we co-created a service blueprint and then implemented a new map right then and there

The service blueprint was also key. The developer started coding right away. Everyone on the team was excited. Our work led to a 9% increase in average number of work orders distributed by one staff member per day.